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Local Area Marketing Pack |
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Ted Brush used to work for Maccas and has had more experience than anyone I know on rolling out a package in multiple locations. This is the assignment he's given our advertising and design guys.
Here is my first blush wish list for a local area marketing
package. I’m not sure how far we take something like this – ie do we
just have the resources, or do we offer suppliers as well?
I suspect
that for banners that’s a yes on a supply point, for more regular
printing maybe not so vital unless we get real economies of scale.
Either way we need to be able to the print over of a local church’s
details.
Anyway – here ‘are the first ideas:
· Graphics for bulletins, newspaper ads, letter box/shopping centre flyers etc – colour & B/W
· Banners – ie the hang between the trees things
· In church announcement stuff, eg video clips, powerpoint slides
· Web based stuff to embed or link to
· Teaching resources – small groups, sermons, SRE teachers (esp high school)
· Posters for church notice boards, community notice boards (doctors, Maccas etc)
· Mission/training ideas & material – some basic how to’s for when a door knocker talks to a various people, etc
· Tracts (perhaps a bit of a stretch)
I gave Ted's list to our advertising+design guys last week and asked them to get cracking!
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